What’s up with 7107 IMF?
The 7107 International Music Festival is just around the corner and it seems that all the feedback coming out from it is just getting worse and worse. I’ve kept most of my criticisms to myself (unless I drunkenly rant about it while I’m out) but I figure I need to just weigh in on this already.
From the get go, the festival has been basically mired in rumours of shady dealings and money laundering. There were allegations that the Napoles’ were involved and were using their ill gotten wealth to fund/launder money through the festival. These stemmed from some of the producers having business dealings with the Napoles’ in the past, and blew up from there. Whether or not these allegations are true are still unconfirmed, but it doesn’t help that the Social Media arm of the 7107 IMF has been hellbent on flaming/blocking these critics. A simple public statement and a little transparency would have been fine, but instead the organisers have taken on a very sensitive/defensive standpoint, arguing up and down twitter and generally causing a little bit of controversy. All news is good news right? But they’re also receiving criticism for the delay it took to release the second day lineup, and the underwhelming response to it.
First of all, who starts selling tickets to an event when the lineup is barely half finished? That’s like selling you a sandwich and not telling you whats in it. Nobody in their right mind would dream of doing it because it creates entirely too many problems in the future. So why did they take so long to release the full lineup? It’s rumoured that the reason the second day line up announcement took so long is because they hadn’t even confirmed it yet. It seems that they were using sales from the first day to help fund the international acts for the second day, which to me just screams inexperience and bad business. The festival will probably have a decent amount of people there but I doubt it will reach the levels of “biggest festival EVAR” that they are expecting. Sure, no one forced these people to buy tickets, but because of insinuations from the organisers, people bought tickets expecting to be treated to a show worth the 8.5k-25k they spent for it and are no left with an underwhelming lineup that is nowhere near as exciting as was previously promised. They pulled what is basically a bait and switch by posting lyrics of artists rumoured to perform such as Ellie Goulding, Skrillex, Jay Z, Kanye, Drake, etc. but then only announce Kendrick Lamar and there’s no mention of the “20 international artists” they have invited. There’s a colossal amount of mistakes being made by the organisers and they’re doing nothing to assure people that the concert will be great, instead choosing to ban/block/flame any critics of the festival. Do people have a right to feel cheated? Its beginning to look that way, but what can they do? You can’t get a refund. Why not?
Also, where are the sponsors? An event of this magnitude would at least be able to command large corporate sponsors but it seems no one wants to go near the festival. Why not?
Another interesting thing to note is where they’ve been promoting this festival. I’ve been driving up and down the NLEX and the SCTEX frequently these last few months and can tell you there is little to no mention of a festival taking place in their back yard. In fact, outside of social media, there’s virtually no physical promotions at all. Why not?
It’s a shame really because this really could be a great festival that would not only give Filipinos a great experience, but also give the local bands a chance to step into the international spotlight. I’d seriously love to be proven wrong here.
I for one won’t be attending this concert. 8.5k was a little out of my budget to see Red Hot Chili Peppers, and at 10k now with an incredibly underwhelming lineup, it’s not worth it at all. Not to mention the amount you’d spend on lodging, gas, toll, parking etc etc. I’m looking at the same expenses as a trip to Hong Kong. No thanks. My brother though is going, and I hope he, and all the rest of you have a great hassle free experience with no disappointments.