What’s up with 7107 IMF?

The 7107 International Music Festival is just around the corner and it seems that all the feedback coming out from it is just getting worse and worse.  I’ve kept most of my criticisms to myself (unless I drunkenly rant about it while I’m out) but I figure I need to just weigh in on this already.

From the get go, the festival has been basically mired in rumours of shady dealings and money laundering.  There were allegations that the Napoles’ were involved and were using their ill gotten wealth to fund/launder money through the festival.  These stemmed from some of the producers having business dealings with the Napoles’ in the past, and blew up from there.  Whether or not these allegations are true are still unconfirmed, but it doesn’t help that the Social Media arm of the 7107 IMF has been hellbent on flaming/blocking these critics.  A simple public statement and a little transparency would have been fine, but instead the organisers have taken on a very sensitive/defensive standpoint, arguing up and down twitter and generally causing a little bit of controversy.  All news is good news right? But they’re also receiving criticism for the delay it took to release the second day lineup, and the underwhelming response to it.

First of all, who starts selling tickets to an event when the lineup is barely half finished? That’s like selling you a sandwich and not telling you whats in it.  Nobody in their right mind would dream of doing it because it creates entirely too many problems in the future.  So why did they take so long to release the full lineup? It’s rumoured that the reason the second day line up announcement took so long is because they hadn’t even confirmed it yet. It seems that they were using sales from the first day to help fund the international acts for the second day, which to me just screams inexperience and bad business. The festival will probably have a decent amount of people there but I doubt it will reach the levels of “biggest festival EVAR” that they are expecting. Sure, no one forced these people to buy tickets, but because of insinuations from the organisers, people bought tickets expecting to be treated to a show worth the 8.5k-25k they spent for it and are no left with an underwhelming lineup that is nowhere near as exciting as was previously promised.  They pulled what is basically a bait and switch by posting lyrics of artists rumoured to perform such as Ellie Goulding, Skrillex, Jay Z, Kanye, Drake, etc. but then only announce Kendrick Lamar and there’s no mention of the “20 international artists” they have invited.  There’s a colossal amount of mistakes being made by the organisers and they’re doing nothing to assure people that the concert will be great, instead choosing to ban/block/flame any critics of the festival. Do people have a right to feel cheated? Its beginning to look that way, but what can they do? You can’t get a refund.  Why not?

Also, where are the sponsors? An event of this magnitude would at least be able to command large corporate sponsors but it seems no one wants to go near the festival. Why not?

Another interesting thing to note is where they’ve been promoting this festival. I’ve been driving up and down the NLEX and the SCTEX frequently these last few months and can tell you there is little to no mention of a festival taking place in their back yard. In fact, outside of social media, there’s virtually no physical promotions at all. Why not?

It’s a shame really because this really could be a great festival that would not only give Filipinos a great experience, but also give the local bands a chance to step into the international spotlight. I’d seriously love to be proven wrong here.

I for one won’t be attending this concert. 8.5k was a little out of my budget to see Red Hot Chili Peppers, and at 10k now with an incredibly underwhelming lineup, it’s not worth it at all.  Not to mention the amount you’d spend on lodging, gas, toll, parking etc etc.  I’m looking at the same expenses as a trip to Hong Kong.  No thanks.  My brother though is going, and I hope he, and all the rest of you have a great hassle free experience with no disappointments.

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32 responses to “What’s up with 7107 IMF?”

  1. Niko Batallones says :

    They just had their press launch today, and they announced, among other things, that Smart (and its music streaming arm Spinnr) has signed on as a sponsor.

    • thecasas says :

      As a Sponsor or as a Media Partner with Spinnr? Because their entire Sponsors tab on their website is all Media Partners. When I say sponsor, I mean corporate investors who are actually putting something of value in, be it products or cash.

      • Niko Batallones says :

        Ah, well, in that case, none that I have heard of.

      • Ciara says :

        Heard that 7107 sent a sponsorship package to a telco giant. A MINOR sponsorship cost a whopping P20-M. And that just gets the brand their puny-sized logo at the bottom of the poster. A major sponsor (not even partnership, yet) is P100-M+. Wtf

  2. Carlo says :

    Ah another blog whose author is another two-bit jerk off who’s too lazy to check facts. Let’s dissect your argument, shall we?

    Let’s start with the underlying motive of writing this blog.

    It seems to me that the whole point for writing this blog was to discredit the festival. That’s understandable considering the some aspects of the festival were mishandled. I agree. You have some valid points, but if I were to point out a key takeaway from this whole fiasco:

    AVOID RUMORS

    First dumbass rumor/comment: Napoles and 7107 IMF

    Doesn’t it strike you that there is a Department of Tourism logo stamped onto the poster? If anything, those guys need transparency of funding. So let’s say the Napoleses DID finance 7107, wouldn’t the Department of Tourism smell that from a mile away? Again, you fail to use your logic. Common sense isn’t common after all (Sadly a bigger disappointment than Phase 2)

    Second comment: First of all, who starts selling tickets to an event when the lineup is barely half finished? That’s like selling you a sandwich and not telling you whats in it.

    I’d have you know that there are festivals around the world who use this marketing strategy. Ultra, Coachella, among others. Sadly, 7107 is no coachella. But I do get your point.

    Third dumbass comment:So why did they take so long to release the full lineup? It’s rumoured that the reason the second day line up announcement took so long is because they hadn’t even confirmed it yet.
    It seems that they were using sales from the first day to help fund the international acts for the second day, which to me just screams inexperience and bad business.

    Again, you are mistaken. As per the organisers, phase 1 and phase 2 are just revelation of acts. That alone screams lack of credibility as a curator of information. So please next time check your facts because your blog screams “jackassery” and “inexperience” while its hands pound at the chest.

    Fourth dumbass comment: They pulled what is basically a bait and switch by posting lyrics of artists rumoured to perform such as Ellie Goulding, Skrillex, Jay Z, Kanye, Drake, etc. but then only announce Kendrick Lamar and there’s no mention of the “20 international artists” they have invited.

    If I remember correctly, the social media team of 7107 issued a public statement regarding rumours about acts. Read up. Again, the key takeaway here is to avoid rumours.

    5th dumbass comment: Also, where are the sponsors? An event of this magnitude would at least be able to command large corporate sponsors but it seems no one wants to go near the festival. Why not?

    Oh my god, please check your facts… Smart just announced their partnership… Jesus harold Christ, are you really that goddamn lazy?

    6th dumbass comment: Another interesting thing to note is where they’ve been promoting this festival. I’ve been driving up and down the NLEX and the SCTEX frequently these last few months and can tell you there is little to no mention of a festival taking place in their back yard. In fact, outside of social media, there’s virtually no physical promotions at all

    Check the papers, the radio and TV. Gosh man, do they have those media channels in the pig stye? It’s all over TriMedia.

    7th dumbass comment: I for one won’t be attending this concert. 8.5k was a little out of my budget to see Red Hot Chili Peppers, and at 10k now with an incredibly underwhelming lineup, it’s not worth it at all.

    Not worth it? Hmm Yes and no. There are some acts on that billing that I really like, some I don’t. But that’s okay. That’s expected from a music festival. Let’s also not get into a debate as to why music taste is subjective. But if you were to sell these acts individually, the cost will easily overshadow the asking price. An RHCP show can easily cost you 250$ alone. Throw that in with the other acts? Well, I’ll let you do the math (assuming you know how to do math)

    IN SUMMATION, the point you’re trying to make is that “YOU’RE DISAPPOINTED”. That’s understandable. I bought tickets myself and I feel that the complete line-up is not that GREAT, but guess what? it’s not that BAD either. I just wish people such as you wouldn’t keep your expectations too high, especially when those expectations were heightened by rumours and not exactly hard facts presented by organisers. The common denominator here is the propensity for spreading and believing rumours. If you’re the kind of person that believes rumours without taking a moment to question them, what does it tell us about you?

    The sub header of your blog says, “Stupidity is a disease and I am the cure”.

    Sadly, you just got a dose of your own medicine..

    …moron

    • thecasas says :

      Firstly, let me quote a little from myself
      “7107 IMF has been hellbent on flaming/blocking these critics. A simple public statement and a little transparency would have been fine, but instead the organisers have taken on a very sensitive/defensive standpoint, arguing up and down twitter and generally causing a little bit of controversy.”

      You aren’t off to a good start in defending the festival if you’re going to be just as butthurt and belligerent as the organizers.

      1) First of all I never flat out said the Napoles’ were involved, I merely repeated the controversy that has been surrounding the Festival since the start, then added that is has NOT BEEN CONFIRMED. Secondly, In light of the Government scandals I find it laughable that you use a government organization as proof that the Napoles’ are not involved. “The DOT would require transparency!” you cry, yet that’s exactly the problem we’ve been having in the Senate. Very brave of you. I bet you believe Napoles didn’t do it either because THE SENATE WOULD REQUIRE TRANSPARENCY IN FUND USAGE! Your logic astounds me sir.

      2) Lots of Music Festivals use this tactic? You mean lots of RESPECTED AND ESTABLISHED festivals. 7107 is completely new and has yet to earn the trust of the people, especially with people such as yourself flinging hate around everytime there is a critic. Not to mention Coachella released a full lineup with 4 months to go and with hundreds of artists. 7107 released the 2nd day barely a month before their show. If you’re planning on a destination festival that people will have to make travel plans for, then you release it earlier so people can book flights right? Oh but you’re clearly so much more intelligent than everyone who is questioning the management of this event right? So who are we to complain?

      3) Phase 1 & 2 were not just a revelation of acts, the organizers were; til the last minute trying to lock down artists. Until no one could be signed and they went with what they had.

      4) If you actually bothered looking at my blog, you’d see that I linked directly to examples of insinuations from the 7107 twitter itself. But of course you ignore that. Because you’re an idiot.

      5) Yes they announced a PARTNERSHIP with smart today. But I’m more inclined to believe its as yet ANOTHER media partner because they announced it in cooperation with their music arm Spinnr. Do you see them on the posters? Have they been presented as a co-producer? If so then fine I’ll retract this point, but I find it interesting that no one would go near them until what? a month before the concert? What kind of maximum exposure is that? You obviously know nothing about marketing or advertising otherwise you’d be questioning it too.

      6) I was referring to promotions in pampanga itself but if you wanna get TriMedia about it then lets go. Barely hear it mentioned on the radio, Barely see it mentioned in the papers outside of maybe 1 small article, which even painted it as a YOLANDA BENEFIT CONCERT which it isn’t. Don’t see it on TV and my tv is switched on virtually all day. Please, feel free to link me a TVC.

      7) RHCP tickets cost 3-4k php. In Hong Kong. Look who needs to do research now?

      Your tears taste delicious by the way.

      • Etienne says :

        BEST EVARRRR HAHAHAHAHAHA love you casas

      • Jolie says :

        Hahaha. You got burned pretty badly there carlo. If you weren’t so bent on defending this festival and instead thought objectively, and critically, the way we should with most things, then you would have saved yourself from derogatory remarks that you so freely lashed out at the blogger, now being transferred to you!

      • themimig says :

        casas you are my fucking hero!

      • wrecking bull says :

        7th comment for that dumbass Carlo…dude…baka mayaman ka lang kasi…however you sound a bit more of a social climber…masabi lang na makaattend ng festival to look cool…..lika punta tayo 70’s Bistro pag nagperform Itchyworms at Rocksteddy….libre pa kitang beer saka bigyan pa kita pang taxi pauwi….sumahin mo kung magkano yan!…baka ipagamot pa kita the day after dahil may hang over ka kinabukasan….sobra pa sa 20k yan…. 🙂 what a cry baby you are dude err dudette or whatever you are!

        oh and btw…sino ba yang Kendrick Lamar na yan?….pfft!!! he aint proven anything yet…

        sana nga Casas…tama sila…that filipinos are ready for this big…hahaha! good luck sa kanila sa trapik! hahaha!

        tsk!

      • Bunny says :

        Ooh. Ouch. Did that hurt “Carlo”?

      • iking says :

        Nice one casas. Nice one.

        Also:

        Coachella is 16k for 3 nights with far more INTERNATIONAL artists in the line up. FAR MORE.

        Also, I DM’d the 7107’s social manager about the refunds, band cancellation, etc. just to clarify the 2nd Bullet point in their Festival Info (No refunds, etc). At this point, IF RHCP cancels for any reason OR any of the HEADLINERS, the festival will still push through. So there’s a possibility that you watch a local festival for 10k or 25K. So there. Even Coachella, after reading their T&Cs, might be open to refunds…

      • Mel Caringal says :

        TheCASAS is 100% Right and AWESOME!

        Also to add:

        TPB and DOT are different organizations.

        Tina showing the TPB (Tourism Promotion Board) letter makes her and the whole 7107 look like retards.

        THEY NEED TO READ THAT LETTER AND UNDERSTAND IT!

        1) TPB authorized the use of the “It’s more fun in the Philippines” to 7107 but not the use of the DOT logo.

        2) Only the DOT can authorize the use of their logo.

        3) The letter from TPB is a letter of appreciation and a not letter for sponsorship or endorsement.

        Mike Pio Roda is a complete dumb ass. That jerk off borrowed money from my aunt in Vancouver and a bunch of other member’s of her church group and then ran to the Philippines. He’s a piece of shit!

    • Mia says :

      Fail with the first point. You clearly haven’t read the news about Makati After Dark last October, which is a local government sponsored event? Even government agencies have been fooled by big, private events. http://www.rappler.com/move-ph/42709-makati-after-dark-fun-run-cancelled-refund

      For a comment that’s longer than the actual post — someone’s awful butthurt-defensive about these allegations.

    • Mehjustpassingthru says :

      Carlo. You went full retard. Never go full retard.

    • WPO says :

      Tina Herrera is that you?

    • Anna says :

      Obviously Carlo is Tina Herrera. The only good thing you did recently is setting your Twitter account to private. Haha

    • Louise says :

      DOT just announced that it has nothing to do with the 7107. Lol

      http://www.rappler.com/entertainment/49098-dot-no-partnership-napoles-7107-concert

  3. defiantcapt says :

    I bow to you wisdom of words,my friend.Yep after the Manila After Dark and Scream Park Manila Opening fiascos, people are kinda wary on shelling out their hard earned cash.

  4. Karen K says :

    I am bothered by the NO REFUND POLICY. No refund under any CIRCUMSTANCES? Acts of god, line up change, venue change, zombie apocalypse, flash flood–ain’t getting your money back. I’ve been waiting for them to explain why this is so when generally refunds are given if the main artist cancels or if an earthquake swallows up the venue.

  5. jillianisyourfriend says :

    You basically summed up everything that’s been mentally bothering me for the last few months! Hahaha. I would have loved to write something like this but you, sir, did a great job.

  6. wrecking bull says :

    In an economic situation such as the philippines…who will be daring enough to shed 25,000 just for this???…don’t get me wrong..magagaling lahat ng banda, i’ve had my childhood growing up with RHCP and as a budding dj myself i’ve watched Kaskade twice…but this is a little far fetched…ive read some blogs about participating bands not getting piad, no sponsorships etc etc etc …i mean c’mon…sino sino ba pupunta dyan? edi sila sila din na nakakabanggaan sa Republiq, Opus, Palladium etc etc etc…i’ve watched UDD, Maude at The Piazza at Mckinley for FREE and their show at Xcess and for only less than a thousand peso even got a poster and a picture and video coz we were in front…Itchyworms and Rocksteddy are regular players at 70’s Bistro…so technically whats there to be excited about going?…bragging rights?….Who give a F about that?…20,000php is 20thousandfukkinPESOS!!!…..as the song goes….sayang lang pera nyo pinambiling lobo sa pagkain sana nabusog pa kayo!

    im sorry to hear they blocked you man…clearly that theres some thing happening that they are hiding.. 🙂

    peace!

  7. Dustin says :

    Another good write-up ha. At least not screaming “oh my I’m a victim”, but at least, tried to see all angles. 🙂 No curse words and all.

  8. Melinda says :

    A big multi-national fmcg company I closely work with took interest in sponsoring. Apparently sponsorships cost about 50-80MILLION PESOS. Of course they said screw it! I guess that answers why there aren’t many sponsors.

  9. VAL says :

    Well said Casas!

    I wonder if local acts are going to pull out amidst all this controversy/complications… cause fuck it, I would.

  10. Allie says :

    I think FebFest’s lineup looks more interesting. Sayang, because as much as I would like this concert to be successful because it would really make the local concert scene more prominent, everything has just been so disappointing. Waste of cash, ika nga.

  11. Anonymous says :

    Stumbled upon this write-up today.
    I’m sure this “international music festival” will be filled with hipsters who thinks they have good taste in music.
    I did all 5 days of Glastonbury last year and to be honest, Filipinos still has a lot of catching up to do when it comes to taste in music. I told my friends in the UK that we have a festival coming up, they asked me who are headlining. They were impressed about RHCP and EOTS but they laughed their asses off when I mentioned Kaskade and that Lamar bloke are headlining as well. Frankly, I laughed with them. Seems like most of the acts that are snobbed at the biggest music festivals in the world find their way in the Philippines. Filipinos eat all the left-overs, and they’re proud of it. Pity.
    Maybe that’s why it’s hard to take bigger (and better) bands/artists here in Manila. Kasi sabihin lang na “international” kahit di naman magaling, basta sikat, naloloka na kayo.

    • Anonymous says :

      I hear you, chap. I was just telling the Queen the other day how lame these “locals” are with their hipster level festivals, and my heart leapt with enthusiasm as she inquired exactly what a kendrick Lamar was while devouring her crumpets which I must say were absolutely scrumpulecent! Charles chimed in saying to give the Filipino festival a chance and we all had a good laugh while afternoon tea was served. What a splendid day.
      While your communique does make sense, I do declare that you sound like a pretentious douche. The Filipino’s may eat leftovers, but you good sir, eat a big bag of dicks.
      Indeed good day ta-ta indoobidibly nickynickynoonoo. Bag of dicks.

  12. Stephen Palabasan says :

    http://www.rappler.com/newsbreak/51034-funding-7107-international-music-festival
    Here’s the whole “controversial” information about that event. Kahit ako, nalula at nagduda talaga.

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